ASICS Gel-Quantum 90 Coca-Cola Rood

Coca-Cola is no stranger to sneaker collaborations. In 2018, KITH partnered with the beverage company and Converse on a slew of Chuck Taylor 70s. In 2020 A Bathing Ape brought Coca-Cola on to two Bapestas. In 2021, Coke found their latest host in the ASICS Gel-Quantum 90. The ASICS Gel-Quantum 90 Coca-Cola shows no subtlety when it comes to branding. Off the bat, Coca-Cola’s logo is printed on top of the shoe’s medial side ASICS logos. Underneath is a bright red knitted upper, making it easy for breathability on the feet. More Coca-Cola branding appears on the leather heel tabs and an image of the classic bottle’s silhouette is printed on the tongue’s lace loop. Wrapping up the design is a white midsole with bold green Gel cushioning, resembling Coke’s vintage glass bottles. The ASICS Gel-Quantum 90 Coca-Cola released in April of 2021 for $140.