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Founded in 1949 by Kichahiro Onitsuka as Onitsuka Co., Ltd, the Japanese brand produced basketball shoes at first, but quickly expanded to different types of athletic footwear throughout the 50’s, 60’s and 70’s. AWAKE NY designed the GEL-NYC™ sneakers with various influences from heritage and modern performance running styles.Its upper construction references the GEL-NIMBUS™ 3 shoe from the early 2000s and blends it with various embellishments from the MC-PLUS V design.The tooling contrasts the upper’s retro influences by using the GEL-CUMULUS™ 16 shoe’s tooling system. Through a combination of lightweight foams and GEL™ technology inserts, this midsole formation helps create advanced underfoot comfort. SKU: 1201A850-020
